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B2B Tech Marketing Marketing Embedded Imagers

For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren’s song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.


In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and mil­lions of dollars (even hundreds of millions) in R&D and product development only to throw the new product “over the fence” to sales and marketing who are then tasked to find the cus­tomers.

Launch Promos Sell The Wrong Idea

The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool. Markets and channels are changing dramatically, product lifecycles are more...

Digital Living Room Success In Marketing Report

Summary There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE...