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Technology Launch Graphic

Solution marketing strategies that pinpoint the right markets, channels, customers and programs

Stratus Product Launch Marketing is a brain trust of world-class marketing professionals – on three continents — that have launched hundreds of products globally. Our consultants carry a minimum of 20+ years of experience and represent virtually every sales and marketing discipline. And our process focuses on developing solution-based, market and customer-focused programs that get results fast. This includes:
  • Product Marketing Management
  • Channel Management
  • Marcom Management & Execution
  • Sales and Partner Development
  • Business Analytics

  • Market Research and Analysis
  • Strategic and Product Level Messaging
  • Marketing Channel Program Management
  • Sales Training Services Marketing

Whether it’s long term strategic planning or crunch time rescue missions, we are the “go-to” guys for companies like HP, Microsoft, IBM, Lucent Compaq, Kodak and Fujitsu-Siemens. Companies that don’t have time or money to waste, call us for proven marketing strategies and launch methodologies that deliver bottom line results.

Successful tech companies launch with FirePower

The greatest threat any tech company faces is the inability to convert technology offerings into specific market solutions. This often results in flawed strategy, expensive of inefficient execution, and high probability of failure. That’s why we’ve developed FirePower as a best in class launch process that results in focused “go-to-market” strategies and successful, solution-based marketing and sales programs for your target customer segments. The Stratus FirePower process connects the right products to the right markets at the right time:

  • Determines critical user needs and the value proposition for the product or service
  • Defines whole product solutions–identifying any serious gaps that need to be filled
  • Defines market segmentation and determines which to target
  • Maps the entire adoption process and sales cycle to optimal channels best serving the target market
  • Creates integrated solution-based programs that fully engage the channel partners
  • Manages product life cycles from pre-launch to launching successor products and extensions to achieve best balance between growth and profitability
  • Tracks and evaluates programs and identifies additional business opportunities for future investment

Powerful strategic planning when you really need it

Stratus specializes in developing strategies for your really tough marketing challenges. New products from R&D that don’t quite “fit the mold”. New lines acquired through M&A activities. Strategic initiatives into new markets, geographies or channels. Our teams are available within days of the initial call, plan and execute against your objectives and are gone as soon as the project is completed. Which means you get innovative thinking from a diverse, world-class team at a variable cost. The strategic horsepower you need when and where you need it most.

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