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Getting Started in Category Management
Introduction Category Management is a term familiar to food, drug and mass market retailers and suppliers. It’s been evolving for the past 25 years in that industry, but it’s virtually unknown in the consumer electronics and technology space. With the high level of...
Why Design for Your Brand?
Consumers, on average, take about eight seconds to make a purchase decision. That's eight seconds you have at point-of-purchase to form an emotional bond with them. Eight seconds for them to form an impression of your brand and product, not only in the midst of all...
Usability changes can greatly increase your online ROI
According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*. Consider a few examples: A major online retailer experienced a 3,000% increase in sales for a consumables product category within one week after implementing...
Why Design for Brand?
Consumers, on average, take about eight seconds to make a purchase decision. That's eight seconds you have at point-of-purchase to form an emotional bond with them. Eight seconds for them to form an impression of your brand and product, not only in the midst of all...