News Room
An Inventory of Renewable and Efficient Energy in Oregon
An Inventory of Renewable and Efficient Energy in Oregon Download PDF Report: Renewable and Efficient Energy in Oregon Summary: Compilation of a statewide inventory of sustainable energy development efforts, their status, and primary contact information to better...
Carbon 360 and Cisco Systems Business Development
Stratus recently hosted several visitors from the east coast and Israel that came to Idaho to explore business development opportunities. Pictured are Jay Longwell, President of Stratus, with Jim Klienburd of Carbon 360 Partners and Ken Trader from Cisco systems
Stratus Launch Marketing and the Idaho Dept. Of Commerce to Host Companies from Northeast US & Israel
Boise, ID: Boise based Stratus Launch Marketing , the Idaho Department of Commerce and the Eagle-Star Tech Corridor hosted three Israeli and US East Coast-based companies on a mini-trade delegation to Boise during the Pacific Northwest Economic Region (PNWER)...
Stratus Global Partners To Open New Tech Marketing Services Office In Israel
(Boise, Idaho) June 4, 2008 – Boise based Stratus Global Partners (SGP) will add an office in Tel Aviv this summer to begin work with high tech companies in Israel according to the company’s President, Jay Longwell. “Our recent client meetings in three European...
Stratus President Jay Longwell to serve as panelist at Global 21 Conference
Stratus President, Jay Longwell, has been asked to serve on the expert panel for the Global 21 International Business and Investment Conference co-sponsored by the Idaho Business Review and Idaho Trust National Bank to be held in Boise on May 13, 2008. This first...
Launch Promos Sell The Wrong Idea
The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool. Markets and channels are changing dramatically, product lifecycles are more...
Digital Living Room Success In Marketing Report
Summary There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE...
Usability changes can greatly increase your online ROI
According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*. Consider a few examples: A major online retailer experienced a 3,000% increase in sales for a consumables product category within one week after implementing...
4 Steps to Designing the Breakout Product
Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: How did Apple come up with the iPod (or iPhone)? Why can’t we do that? Since “Go hire Steve Jobs” seemed to be an unsatisfactory answer, I decided to take a...
Get a Clear Window into Your Brand Strategy
Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and...