by jaylongwell | Sep 14, 2009 | Whitepapers
The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool. Markets and channels are changing dramatically, product lifecycles are more...
by jaylongwell | Sep 14, 2009 | Whitepapers
Summary There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE...
by jaylongwell | Sep 14, 2009 | Whitepapers
According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*. Consider a few examples: A major online retailer experienced a 3,000% increase in sales for a consumables product category within one week after implementing...
by jaylongwell | Sep 14, 2009 | Whitepapers
Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: How did Apple come up with the iPod (or iPhone)? Why can’t we do that? Since “Go hire Steve Jobs” seemed to be an unsatisfactory answer, I decided to take a...
by jaylongwell | Sep 14, 2009 | Industry Insight
Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and...
