Marketing vs Selling a Product – What’s the Difference?

From the Radio Show: Hawks Eye on Business Click to Listen: marketing-vs-selling-a-product–whats-the-difference This week we have a two very special guests with us; Jay Longwell, President, and Greg Mower, VP Strategic Planning, both of Stratus Marketing to discuss the difference between Markting and Sales. We will explore why knowing the difference between the two can save or break a business, what items you need to know about both services and how you can start your Million Dollar...

International Market Development

For some it may sound counter-intuitive, but one of the best places to look for solid, sustainable business growth over the long term is in international markets. While most companies have a presence in EMEA (Europe, Middle East and Africa), Latin America and Asia Pacific, the presence is typically limited to the more traditional markets, such as the United Kingdom, France, Germany, Japan and other leading nations.

Customer Loyalty

One of the critical success factor in your post-recession growth plans is your customer base. Your customers can represent the quickest growth opportunity you have.

Deborah Matus Completes Dual Product Manager and Product Marketing Manager Certifications

Boise, ID – June 14, 2010 – Deborah Matus has passed the Association of International Product Marketing and Management (AIPMM) exams for Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). The certifications verify Deborah’s exemplary understanding and use of global best practices in the field of Product Management and Product Marketing Management. The dual CPM®/CPMM® certification is independent of industry or national specifics, identifying the ability to lead any product, in any geography, and at any point in the product life cycle. According to the AIPMM, “The CPM® credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.” Deborah’s passing the certifications reflect her expertise in Product Management and Product Marketing, which includes building case studies, conducting competitive analyses, developing product specifications and product launch plans, managing the product life cycle, planning strategic marketing, and creating marketing campaigns to drive customer acquisition and revenue. Ms. Matus is an experienced Product Marketing Manager, with tenures at Advanced Micro Devices, Micron Technology and MPC Computers, totaling over 20 years experience in product marketing of high technology products to worldwide markets, and is currently working as an independent consultant. She holds a BS in Business Management from Montana State University and is a volunteer with the Assistance League of Boise and the Eagle-Star Technology Corridor organization. Contact: Deborah Matus

B2B Tech Marketing Marketing Embedded Imagers

For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren’s song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.


In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and mil­lions of dollars (even hundreds of millions) in R&D and product development only to throw the new product “over the fence” to sales and marketing who are then tasked to find the cus­tomers.