Boise, ID – June 14, 2010 – Deborah Matus has passed the Association of International Product Marketing and Management (AIPMM) exams for Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). The certifications verify Deborah’s exemplary understanding and use of global best practices in the field of Product Management and Product Marketing Management.
The dual CPM®/CPMM® certification is independent of industry or national specifics, identifying the ability to lead any product, in any geography, and at any point in the product life cycle. According to the AIPMM, “The CPM® credentials indicate a thorough understanding of the functions responsible for championing new products throughout the front end of the product lifecycle, from inception through to launch. The CPMM® credentials indicate a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace.” Deborah’s passing the certifications reflect her expertise in Product Management and Product Marketing, which includes building case studies, conducting competitive analyses, developing product specifications and product launch plans, managing the product life cycle, planning strategic marketing, and creating marketing campaigns to drive customer acquisition and revenue.
Ms. Matus is an experienced Product Marketing Manager, with tenures at Advanced Micro Devices, Micron Technology and MPC Computers, totaling over 20 years experience in product marketing of high technology products to worldwide markets, and is currently working as an independent consultant. She holds a BS in Business Management from Montana State University and is a volunteer with the Assistance League of Boise and the Eagle-Star Technology Corridor organization.