by jaylongwell | Sep 14, 2009 | Whitepapers
Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: How did Apple come up with the iPod (or iPhone)? Why can’t we do that? Since “Go hire Steve Jobs” seemed to be an unsatisfactory answer, I decided to take a...
by jaylongwell | Sep 14, 2009 | Whitepapers
Introduction Category Management is a term familiar to food, drug and mass market retailers and suppliers. It’s been evolving for the past 25 years in that industry, but it’s virtually unknown in the consumer electronics and technology space. With the high level of...
by jaylongwell | Sep 14, 2009 | Whitepapers
Consumers, on average, take about eight seconds to make a purchase decision. That’s eight seconds you have at point-of-purchase to form an emotional bond with them. Eight seconds for them to form an impression of your brand and product, not only in the midst of...
by jaylongwell | Sep 2, 2009 | Whitepapers
Consumers, on average, take about eight seconds to make a purchase decision. That’s eight seconds you have at point-of-purchase to form an emotional bond with them. Eight seconds for them to form an impression of your brand and product, not only in the midst of...
