I remember seeing it and going hmmm. Eagles TE Brent Celek catches a TD pass on Sunday night and then strikes the “knee-up” Capt. Morgan pose. Turns out it was a guerilla campaign that awarded dollars to charity for every time a player “struck the pose” in the end zone. The NFL cried foul and it was immediately banned. Now I wonder how much time, money and effort was put into a campaign that never had a chance from day one. http://sports.yahoo.com/nfl/news?slug=cr-celekpose111209&prov=yhoo&type=lgn
Stratus Marketing
