mPower Technology
Throw away your jumper cables forever. Whether you need to jumpstart small recreational vehicles, full size cars or large commercial trucks, mPower Jump has the perfect solution — including products that also charge your electronic devices and 12v appliances.
The Challenge
mPhase Technologies is a leader in traditional and cutting-edge battery technologies. The company entered the consumer retail market with the Jump Portable Emergency Jumpstarter.
Launched through their mPower Technologies Consumer Products Division, the challenge was for Stratus to develop the strategic plan and the launch marketing programs an materials – even naming the product “Jump”.
The Solution
- Firepower strategic planning
- Trade show development
- Launch marketing programs
- Consumer advertising
- Web development
- Social Media Marketing
- Channel programs
- Retail merchandising
- Distribution sales management
- Video production
%
Corporate Rebranding
%
Website Redesign
Day Turnaround
%
Amazing Result
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
The first Jump product was successfully introduced at the SEMA Show in Las Vegas in November 2013. Stratus developed the channel development program in January, 2014, and has subsequently launched two more products- the Mini Jump and Jump Plus. mPower is currently shipping 7000 units a month to automotive and marine products dealers nationwide. A considerable success at retail in less than 9 months.