Fujitsu-Siemens Moving On
The Challenge
Fujitsu-Siemens, Europe’s largest computer manufacturer, had moved from direct sales to an indirect channel model. Stratus developed channel communications programs and training strategies to help enable the shift. This included launching channel campaigns in 12 countries resulted in re-engineering of Fujitsu-Siemens’ channel communications and the recruitment and enablement of over 500 partners in Europe.
The Solution
- FirePower strategic planning
- Channel marketing consulting
- Channel training consulting
- Promotional program design and execution
- Advertising & collateral development
- Web development
%
FirePower Strategic Planning
%
Channel Marketing & Training
%
Promotional Programs
%
Advertising & Collateral
- Sales 80%
- New Client Growth 50%
- New Business 75%
The Results Were Amazing
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