Article: Marketing in China: Can Machine Learning Solve the ROI Problem?
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
Article: Why Premium Publishers Are in a Prime Position for 2018
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
Article: What's Behind the Rapid Progress of Advanced Audience Targets in Linear TV
Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
Article: Marketers Need Artificial Intelligence to Reach the Segment of One
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
Article: Pernod Ricard Anticipates Big Benefits from Display Advertising in 2018
Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
Article: Five Stats to Understand Christmas in Japan
Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here’s some data that highlights Christmas in Japan.
Article: Will Blockchain Blow Up Digital Advertising Paradigms?
Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.