Article: The Mobile App Environment Is More Challenging than Ever

The record-breaking adoption of Pokémon Go has stifled arguments that mobile apps have seen their heyday. But one runaway hit doesn’t diminish two significant challenges faced by app developers: acquiring and retaining high-value users. Every app now competes with more than 2 million others in each of the leading app stores. Getting discovered and downloaded is more challenging than ever, and retaining users is getting more difficult, too.