Two in three UK internet users are comfortable with biometric identification when digitally banking, according to a January 2016 report. But for many other purposes, such a protocol may seem too invasive.
Best practices can help businesses run more efficiently, but sometimes identifying and integrating them internally is challenging, according to December 2015 research.
Mobile is the most likely digital channel to see an increase in budget among marketers in Canada, according to research from December 2015. The same channel will also enjoy the largest planned increases in spending.
Custom-designed packaging can drive repeat purchases, according to January 2016 research. In fact, more than half of US digital buyers believe it makes a product more valuable.
Demographics including age and gender play a significant role in digital video consumption in Japan, according to 2016 data. Men and internet users in their 30s are the most likely to view video—and a lot of it.
While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality.