Outlays on digital and mobile display advertising in Germany climbed 6.5% last year, according to a leading source. Even more robust gains are anticipated in 2017, as digital ad spending approaches $2 billion.
Fitbit reports a loss in Q4 2016 on a sharp decline in revenues.
Restaurant owners worldwide are investing more in customer loyalty programs. Diners sign up, but don’t really show loyalty to the restaurant.
A recent study found that by providing customized communications to ad blocking users, large proportions could be persuaded to let ads in.
Even though digital and omnichannel have been big retail buzzwords for years, more than half of retailers worldwide still haven’t taken concrete steps to deal with digital transformation.
Online businesses overtook food-related brands to become the UK’s biggest investors in TV advertising in 2016—a year in which UK TV ad spending recorded its seventh consecutive annual increase.