Marketing technology isn’t magic—even the most powerful tools are only as effective as the data they are fed, and when it comes to targeting consumers in physical stores, data is limited. Alexis Rask, chief revenue and operating off…
A growing share of programmatic ad spending in China is moving to mobile devices, driven in part by the popularity of ad markets offered by players including Alibaba, Baidu and Tencent.
Marketers may think they have adjusted to digital, but a new wave of change is coming, says eMarketer’s co-founder and chief innovation officer, Geoff Ramsey. And the changes are coming sooner than many expect, Ramsey says.
Javier Calvar, chief operating officer of Albatross Global Solutions, discusses the challenges facing luxury brands as they attempt to extend their appeal in digital channels.
Adults in Quebec conduct a variety of different banking activities, according to November 2015 research. Checking bank accounts and paying bills are some of the top actions performed.
Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical.