Newspapers still have tremendous reach and generate significant advertising revenues in India. Publishers are finding success creating content in local languages, but the threat of digital disruption looms.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Paul Verna and Gerard Broussard discuss what audience fragmentation means for the TV industry and whether internet-delivered live programming repr…
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: WeChat draws female entrepreneurs; Domino’s is using robots to deliver pizza; and more.
Data from Integral Ad Science indicates that brand risks associated with automated buying are not much greater than with direct-sold inventory.
Dr. Wendy Powell, a leading expert on virtual reality (VR) in the UK, spoke with eMarketer about how VR is finding its way into many aspects of our daily lives, and which aspects of VR are especially relevant to advertisers and marketers.
Big global brands like Amazon and YouTube, as well as Italy homegrown sites Dagospia and La Repubblica, are in the top 12.