Line is still the No. 1 social media platform in Japan, according to research conducted in February 2016. The homegrown social site beats out Facebook and Twitter, and is most popular among women.
More wearable device enthusiasts own fitness bands than other connected accessories in the US. According to research, close to half of all wearable owners wear the bands, making them almost twice as common as smart watches and three times as common as …
In-app ads account for a strong majority of mobile impressions in Argentina, according to ad network data from Q1 2016. Fewer than a quarter of impressions occurred on the mobile web. This pattern is in line with data from other countries in the region.
The sharing economy is continuing to expand and many US internet users agree that it’s not only good for them, but for businesses and the economy as a whole. However, there are also those that remain neutral about the sharing economy in general.
PCs are still the main device for most online activities, but smartphones rule for social networking. Meanwhile, the web has overtaken TV as the most credible media source of information on brands, products and services.
Article: Marketing in Asia-Pacific: Millennials in Vietnam Are Social, Skeptical and Seeking Role Models
Like many consumers in emerging markets, Vietnam’s younger generation is the most likely demographic to be engaged with digital. Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, spoke with eMarketer about behavi…