In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.
A survey of US mobile phone users finds that the more time respondents spend on their devices, the more likely they are to report troubled relationships.
Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
There are some significant differences in the way users in places like Asia-Pacific and South America access the mobile web. And mobile traffic in those regions is also more likely to be dominated by Android devices.
In the fourth episode of a five-part series, eMarketer’s Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they’re doing to address those challenges. Today’s topic: The customer.
A study from Deloitte found nearly nine in 10 people check their phones within an hour of waking up, and almost as many do so before going to sleep. Some even admit to using their device while crossing the street—and there are still a lot of …