Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes.
Total media ad spending in Sweden reached new heights in 2016, with grocery retailer ICA retaining its position as the country’s top advertiser.
In Australia, YouTube still leads all other streaming video platforms in terms of viewers and total streams.
UK ecommerce sales rose 12% year over year in January, helped by the highest average spending seen in that month since 2010. But growth has slowed since last year.
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook may stream live games via MLB partnership; Germans aren’t happy about Netflix’s latest ad; and more.
Consumers in the Netherlands shop for an assortment of products digitally, ranging from clothes to cleaning products.