Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
- Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Marketplace
- Newsroom: UK: Mobile Payments Still Looking to Grab a Foothold
- Newsroom: China: One-Third of Internet Users Use a Ride-Sharing Service
- Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
- Newsroom: Smartphones Will Capture Over a Quarter of Media Time in South Korea