Whitepapers Archives - Stratus Marketing

B2B Tech Marketing Marketing Embedded Imagers

jaylongwell — Wed, 30 Dec 2009 18:38:37 +0000

For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren's song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.

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OPENING A BUSINESS IN THE U.S.

jaylongwell — Wed, 09 Dec 2009 16:27:39 +0000

In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and millions of dollars (even hundreds of millions) in R&D and product development only to throw the new product "over the fence" to sales and marketing who are then tasked to find the customers.

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An Inventory of Renewable and Efficient Energy in Oregon

jaylongwell — Thu, 15 Oct 2009 20:49:37 +0000

An Inventory of Renewable and Efficient Energy in Oregon Download PDF Report: Renewable and Efficient Energy in Oregon Summary: Compilation of a statewide inventory of sustainable energy development efforts, their status, and primary contact information to better assist companies in connecting with communities and workforce development agencies. Author: David Rafkind, BASE/3EStrategies Cylvia Hayes, 3EStrategies Oregon […]

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Launch Promos Sell The Wrong Idea

jaylongwell — Tue, 15 Sep 2009 04:16:16 +0000

The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool. Markets and channels are changing dramatically, product lifecycles are more compressed than ever, and everything seems to happen at the speed of light. Meanwhile, promotions and […]

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Digital Living Room Success In Marketing Report

jaylongwell — Tue, 15 Sep 2009 03:55:36 +0000

Summary There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE components such as televisions, stereo systems and […]

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Usability changes can greatly increase your online ROI

jaylongwell — Tue, 15 Sep 2009 03:48:26 +0000

According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*. Consider a few examples: A major online retailer experienced a 3,000% increase in sales for a consumables product category within one week after implementing changes to the homepage based off consumer insight from usability testing studies. A major consumer […]

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4 Steps to Designing the Breakout Product

jaylongwell — Tue, 15 Sep 2009 03:44:32 +0000

Whenever I am consulting on marketing and product design, I am usually asked two questions, in the same order: How did Apple come up with the iPod (or iPhone)? Why can’t we do that? Since “Go hire Steve Jobs” seemed to be an unsatisfactory answer, I decided to take a look at what makes a […]

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Getting Started in Category Management

jaylongwell — Tue, 15 Sep 2009 03:11:13 +0000

Introduction Category Management is a term familiar to food, drug and mass market retailers and suppliers. It’s been evolving for the past 25 years in that industry, but it’s virtually unknown in the consumer electronics and technology space. With the high level of customer and transaction data available to sophisticated retailers and suppliers in consumer […]

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Why Design for Your Brand?

jaylongwell — Tue, 15 Sep 2009 03:04:37 +0000

Consumers, on average, take about eight seconds to make a purchase decision. That’s eight seconds you have at point-of-purchase to form an emotional bond with them. Eight seconds for them to form an impression of your brand and product, not only in the midst of all the other competitive offerings, but with all the other […]

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Why Design for Brand?

jaylongwell — Wed, 02 Sep 2009 22:36:15 +0000

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