Stratus News Archives - Stratus Marketing

Marketing vs Selling a Product – What’s the Difference?

jaylongwell — Tue, 14 Jun 2011 22:34:37 +0000

From the Radio Show: Hawks Eye on Business Click to Listen: marketing-vs-selling-a-product–whats-the-difference This week we have a two very special guests with us; Jay Longwell, President, and Greg Mower, VP Strategic Planning, both of Stratus Marketing to discuss the difference between Markting and Sales. We will explore why knowing the difference between the two can […]

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International Market Development

jaylongwell — Mon, 13 Sep 2010 14:27:42 +0000

For some it may sound counter-intuitive, but one of the best places to look for solid, sustainable business growth over the long term is in international markets. While most companies have a presence in EMEA (Europe, Middle East and Africa), Latin America and Asia Pacific, the presence is typically limited to the more traditional markets, such as the United Kingdom, France, Germany, Japan and other leading nations.

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Customer Loyalty

jaylongwell — Mon, 13 Sep 2010 14:00:38 +0000

One of the critical success factor in your post-recession growth plans is your customer base. Your customers can represent the quickest growth opportunity you have.

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Deborah Matus Completes Dual Product Manager and Product Marketing Manager Certifications

jaylongwell — Wed, 16 Jun 2010 03:34:46 +0000

Boise, ID – June 14, 2010 – Deborah Matus has passed the Association of International Product Marketing and Management (AIPMM) exams for Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). The certifications verify Deborah’s exemplary understanding and use of global best practices in the field of Product Management and Product Marketing Management. The […]

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B2B Tech Marketing Marketing Embedded Imagers

jaylongwell — Wed, 30 Dec 2009 18:38:37 +0000

For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren's song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.

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OPENING A BUSINESS IN THE U.S.

jaylongwell — Wed, 09 Dec 2009 16:27:39 +0000

In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and millions of dollars (even hundreds of millions) in R&D and product development only to throw the new product "over the fence" to sales and marketing who are then tasked to find the customers.

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Carbon 360 and Cisco Systems Business Development

jaylongwell — Thu, 17 Sep 2009 14:09:46 +0000

Stratus recently hosted several visitors from the east coast and Israel that came to Idaho to explore business development opportunities. Pictured are Jay Longwell, President of Stratus, with Jim Klienburd of Carbon 360 Partners and Ken Trader from Cisco systems

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Stratus Launch Marketing and the Idaho Dept. Of Commerce to Host Companies from Northeast US & Israel

jaylongwell — Thu, 17 Sep 2009 13:57:43 +0000

Boise, ID: Boise based Stratus Launch Marketing , the Idaho Department of Commerce and the Eagle-Star Tech Corridor hosted three Israeli and US East Coast-based companies on a mini-trade delegation to Boise during the Pacific Northwest Economic Region (PNWER) Conference in July. The visiting companies were: Pure Energy Corporation a bio-based fuels and chemicals company […]

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Stratus Global Partners To Open New Tech Marketing Services Office In Israel

jaylongwell — Thu, 17 Sep 2009 13:52:05 +0000

(Boise, Idaho) June 4, 2008 – Boise based Stratus Global Partners (SGP) will add an office in Tel Aviv this summer to begin work with high tech companies in Israel according to the company’s President, Jay Longwell. “Our recent client meetings in three European countries, including Israel, have netted Stratus significant new business and the […]

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Stratus President Jay Longwell to serve as panelist at Global 21 Conference

jaylongwell — Thu, 17 Sep 2009 13:48:56 +0000

Stratus President, Jay Longwell, has been asked to serve on the expert panel for the Global 21 International Business and Investment Conference co-sponsored by the Idaho Business Review and Idaho Trust National Bank to be held in Boise on May 13, 2008. This first annual conference will focus on helping local firms understand how to […]

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