Industry Insight Archives - Stratus Marketing

iPhone proves rule: Superior Technology Does Not Equal Competitive Advantage

jaylongwell — Wed, 19 May 2010 19:12:15 +0000

See how, once again, how Apple makes competitors default to the “better tech” message in an attempt to catch up to the iPhone http://news.yahoo.com/s/ap/20100518/ap_on_hi_te/us_tec_apple_iphone_lovers

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Common Launch Disasters and How to Avoid Them

jaylongwell — Wed, 10 Mar 2010 20:42:33 +0000

Jay Longwell and Greg Mower from Stratus are conducting a seminar for the UCLA Anderson School of Business Alumni Network on successfully launching technology products worldwide. The event is on March 24th in San Diego. Here is the link for the event — check it out. http://www.anderson.ucla.edu/alum-event-details.xml?eid=2453

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B2B Tech Marketing Marketing Embedded Imagers

jaylongwell — Wed, 30 Dec 2009 18:38:37 +0000

For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren's song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.

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OPENING A BUSINESS IN THE U.S.

jaylongwell — Wed, 09 Dec 2009 16:27:39 +0000

In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and millions of dollars (even hundreds of millions) in R&D and product development only to throw the new product "over the fence" to sales and marketing who are then tasked to find the customers.

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NFL Scuttles Capt. Morgan Campaign

jaylongwell — Thu, 12 Nov 2009 21:12:32 +0000

I remember seeing it and going hmmm. Eagles TE Brent Celek catches a TD pass on Sunday night and then strikes the “knee-up” Capt. Morgan pose. Turns out it was a guerilla campaign that awarded dollars to charity for every time a player “struck the pose” in the end zone. The NFL cried foul and […]

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10 Things Social Media Can’t Do

jaylongwell — Tue, 03 Nov 2009 20:51:38 +0000

Interesting. I think you could replace “social media” with “marketing campaign” and all the issues of strategy, support, ROI, budgeting and expertise would still apply. http://www.whatsnextblog.com/archives/2009/10/10_things_social_media_cant_do.asp

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Get a Clear Window into Your Brand Strategy

jaylongwell — Tue, 15 Sep 2009 03:12:12 +0000

Do you have a clear view of your brand strategy? Do others in your company as well? What about your channel partners? Because execution of Brand Strategy involves such visible elements as logos, product design, advertising, packaging and other materials, it can, and should, have a wide-reaching impact. Too often brand elements are developed within […]

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Usability changes can greatly increase your online ROI

jaylongwell — Mon, 14 Sep 2009 21:26:53 +0000

According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*. Consider a few examples: A major online retailer experienced a 3,000% increase in sales for a consumables product category within one week after implementing changes to the homepage based off consumer insight from usability testing studies. A major consumer […]

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