B2B Tech Marketing Marketing Embedded Imagers

For embedded components of tech-products, the lore of the ‘Intel Inside’ ingredient branding is a ‘siren’s song’ promising strong consumer identification and untold sales. Like most stories of easy money and innovation in marketing, there is much more to tell. While Intel has achieved ‘brand nirvana,’ the initial capital outlay for the ingredient marketing co-op easily measured in billions of dollars. The advertising co-op that paid for a portion of computer manufacturers ads was heavily supplemented with television advertising, further increasing the cost beyond most marketing budgets.

OPENING A BUSINESS IN THE U.S.

In virtually every industry other than technology, the marketing function drives product development. In the technology world, a company will spend years and mil­lions of dollars (even hundreds of millions) in R&D and product development only to throw the new product “over the fence” to sales and marketing who are then tasked to find the cus­tomers.

An Inventory of Renewable and Efficient Energy in Oregon

An Inventory of Renewable and Efficient Energy in Oregon Download PDF Report: Renewable and Efficient Energy in Oregon Summary: Compilation of a statewide inventory of sustainable energy development efforts, their status, and primary contact information to better assist companies in connecting with communities and workforce development agencies. Author: David Rafkind, BASE/3EStrategies Cylvia Hayes, 3EStrategies Oregon AFL-CIO Worksource Oregon Table of Contents Introduction I. Renewable Energy and Energy Efficiency Status in Oregon Overview Renewable and Energy Efficiency Resources II. Local, State and Federal Incentives Available to Oregon Businesses Engaged in Renewable Energy and Energy Efficiency Local-Level Financial Incentives Oregon State-Level Financial Incentives U.S. Federal-Level Financial Incentives III. Employment and Training Resources Oregon’s Clean Energy Workforce Training Programs Workforce Assistance Agencies IV. Economic & Business Development Resources Regional Investment Boards Economic Development Organizations Small Business Development Centers Community Development Organizations USDA Rural Development V. Oregon Clean Energy Case Studies Wind Geothermal Solar Biomass, Biowaste and Biofuels Conservation/Efficiency Technologies Fuel Cell Small Hydro Ocean...

Launch Promos Sell The Wrong Idea

The dynamics of technology product marketing create a lot of challenges for promotional marketers. It’s the very nature of this environment, however, that makes promotion such a powerful tool. Markets and channels are changing dramatically, product lifecycles are more compressed than ever, and everything seems to happen at the speed of light. Meanwhile, promotions and programs need to support both long- and short-term initiative in sales, marketing, brand awareness and training, service — virtually every component of the mix. That’s why it’s critical for marketing managers to understand how to use promotion strategically. When executed correctly, promotions can supercharge an overall marketing effort. Read full article...

Digital Living Room Success In Marketing Report

Summary There is a fast emerging market for a class of products will allow consumers to access a broad range of digital media assets that they currently have on their home PC’s and enjoy these assets in their living room and elsewhere in the house through their CE components such as televisions, stereo systems and home theatres. These products bridge the current gap between the classic consumer electronics world of TV, and stereos with personal computers and Internet accessibility. Stratus Global Partners has identified four distinct approaches to address this market that include: 1 A PC in every room 2 Networked CE devices 3 Set top box bridges 4 Networked enabled media storage devices Each of these approaches promises the bring the consumer closer to the vision of being able see anything, anywhere, any time. However each has a different market footprint, and at this time it is unclear which approach will be the dominant one in the future. Success in penetrating this market will only be gained by manufacturers who develop strong alliances with content providers and who address the significant problems in positioning their products in the Consumer Electronics channel. Scope This marketing analysis report was created by Stratus Global Partners to anticipate the ‘go-to-market’ success factors for the Stratus Global Partners clients. It is part of a series of whitepapers prepared to assist Stratus Global Partners’ clients. This report is based upon Stratus Global Partners primary and secondary research conducted at and around the Consumer Electronics Show (CES) recently held in Las Vegas. This report has formed the basis for ‘go-to-market’ strategy sessions that Stratus Global...

Usability changes can greatly increase your online ROI

According to a recent study, implementing website usability enhancements can increase your online ROI by 83%*. Consider a few examples: A major online retailer experienced a 3,000% increase in sales for a consumables product category within one week after implementing changes to the homepage based off consumer insight from usability testing studies. A major consumer products manufacturer utilized usability studies to identify a new online shopping model for one of its product categories. The result was that 99% of people indicated they would purchase from their online catalog versus only 40% that said they would purchase from other website options. Let’s face it, companies invest significant resources into developing, maintaining and promoting their websites – and for good reason. A company website is often the first place potential customers go to learn more about your firm and determine if they want to take the next step – turning interest into action. But is your company maximizing its online ROI? When new visitors come to your site, is it what they expected? Can they find the information they’re looking for or accomplish what they intended to do? Is it better and more intuitive than competitor websites? Do you really know if it’s working and what prospects think? Many companies do not. Thus, the invaluable role that a usability assessment can provide. Usability refers to how intuitive and user friendly your website is to the target audience and encompasses everything from site design to content, navigation, categorization, and functionality. The beauty of usability reviews is that it is extremely flexible and can be accomplished in many different ways for any type...