In the latest episode of “Behind the Numbers,” eMarketer’s Ezra Palmer and Marcus Johnson talk about whether or not social media sites, messaging apps and other new channels are creating a less-informed population.
A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.
eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Pandora CEO plans to step down; Bezos holds fast to India investments; and more.
More than eight in 10 internet users in China, or 626 million people, will access social networks regularly in 2017, according to eMarketer’s latest forecast.
Developing creative and understanding changing viewer habits are just some of the challenges mobile marketers and their agencies face in delivering effective mobile video, according to a new study.