Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.
- Article: Balancing Omnichannel Advertising with Individual Channel Considerations
- Newsroom: Worldwide Instagram Users Continue to Grow
- Article: Five Things CMOs Should Know About Marketing Accountability | Sponsored Content
- Article: Five Things CMOs Should Know About Marketing Accountability
- Newsroom: B2B Ad Spending to Grow 13% in 2018